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Podcast Description – The Fire Alarm Insider
Welcome to The Fire Alarm Insider the no-fluff podcast where fire alarm pros, techs, and future business owners get the real-world strategies to build, scale, and dominate in the life safety industry. Hosted by Anthony T. Richardson, a 20-year veteran and president of Secure It Securities, this show pulls back the curtain on how to turn your skills into a 6 or 7 figure fire alarm business.
Whether you’re in the field or in the office, every episode delivers practical tactics, compliance hacks, code breakdowns, and insider game all designed to put you ahead of the curve.
🎁 Grab your free copy of the “Fire Alarm Business Blueprint” eBook and start your path to ownership now:
Your tools, your talent, your time now it’s time to build your business. Tune in. Level up. Let’s get to work.
Episodes

Monday Nov 17, 2025
Monday Nov 17, 2025
In this episode, I break down the real difference between fire alarm systems and security systems two technologies most people confuse, even though they serve completely different purposes. Fire alarms are designed to protect lives and must follow strict codes and inspections, while security systems focus on protecting property through cameras, access control, and intrusion detection.
You’ll learn how each system works, why they respond differently during emergencies, and why understanding this distinction instantly makes you more effective as a technician or business owner. This clarity is the foundation for mastering the life safety industry, and it’s the same clarity I teach inside the Fire Alarm Business Blueprint™ the program built to help you grow from technician to CEO.
Tune in and share this episode with anyone who still thinks fire alarms and security systems are the same thing. They’ll never see them the same way again.

Thursday Nov 13, 2025
From Technician to Trailblazer: My Fire Alarm Origin Story
Thursday Nov 13, 2025
Thursday Nov 13, 2025
Episode Summary:
In this episode, I share how I went from running cable and phone lines in NYC to becoming a fire alarm expert, entrepreneur, and educator. You’ll hear the real story behind my start in the industry, the challenges I faced, and why I built a free training center to help the next generation succeed. This is the journey that shaped Secure It Securities and inspired the Fire Alarm Business Blueprint.
What You’ll Learn:
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How I accidentally entered the fire alarm industry
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Why the early days felt confusing and overwhelming
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The mindset shift that helped me grow and stand out
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Why I believe in teaching not gatekeeping
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How Secure It Securities evolved into a mission-driven company
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The real path from technician to CEO
Resources Mentioned:
Call to Action:
Subscribe to the podcast, follow for daily insights, and check the show notes for free resources if you’re ready to level up from technician to CEO.

Wednesday Nov 12, 2025
EST3 Training Part 1: Foundations of Fire Alarm Programming
Wednesday Nov 12, 2025
Wednesday Nov 12, 2025
This session is designed for both beginners and mid-level technicians looking to move beyond basic wiring and start thinking like true fire alarm programmers.
Highlights
Course Introduction: Overview of the 8-week live series covering EST3 software, logic, and programming strategy.
Anthony’s Background: Over 20 years in the industry with hands-on experience in Simplex, Red Hawk, and Edwards systems.
Understanding Rules: How inputs, outputs, and syntax control system behavior in the EST3 SDU.
Programming Demonstration: Step-by-step setup of a new project, adding detectors, relays, switches, and writing rules in SDU.
Rule Writing Made Simple: Using the Rule Architect Tool to automatically generate EST3 rules for smoke detectors, waterflow, fans, and LEDs.
Common Field Mistakes: Naming errors, syntax issues, and troubleshooting rule compilation warnings.

Tuesday Nov 11, 2025
EST3 Training Part 2: Outputs, Wildcards & Variables
Tuesday Nov 11, 2025
Tuesday Nov 11, 2025
EST3 Training – Part 2: Outputs, Wildcards & Variables
In this episode, Anthony Richardson continues the EST3 Rule Architect™ Training, breaking down rule writing, syntax structure, and advanced logic programming for Edwards EST3 fire alarm systems. This session focuses on inputs, outputs, wildcards, and in-variables that define how devices communicate and activate across the network.
Highlights
Understanding Rules:
How to properly structure rule labels, syntax, inputs, and outputs.
Input vs. Output Logic:
Learn how input events trigger predefined output functions within the EST3 system.
Common Mistakes:
Avoid syntax errors, typos, and missing punctuation that cause failed compilations.
Wildcards & In-Variables:
Use wildcards (*) to activate multiple devices and in-variables to control logic using numerical ranges or math operators.
Hands-On Programming:
Anthony demonstrates writing rules for smokes, pulls, tampers, and elevator recall functions in the text editor.
Project Practice:
Assignments for students include adding devices, writing rules, and compiling programs successfully.
Key Takeaway
Mastering EST3 logic programming means thinking like the panel understanding how every input state translates to an output action.

Monday Nov 10, 2025
EST3 Training Part 3: Troubleshooting & Wiring Essentials
Monday Nov 10, 2025
Monday Nov 10, 2025
In this episode, Anthony Richardson continues the EST3 Fire Alarm Training Series, focusing on troubleshooting, wiring, and understanding key components of the Edwards EST3 fire alarm system. He also shares real-world service stories, field tips, and essential tools for every technician.
Highlights
Troubleshooting Fundamentals:
Learn how to diagnose common issues like ground faults, open circuits, and missing resistors.
EST3 Panel Overview:
Understand the layout CPU, LEDs, relays, annunciators, amplifiers, and network connections.
5-Step Troubleshooting Process:
Identify messages, inspect wiring, test voltage, trace circuits, and replace faulty parts.
Live Ground Fault Demo:
Step-by-step explanation on using a multimeter to isolate and correct ground faults.
Key Components Explained:
ASU (Audio Source Unit), 3CPU, amplifiers, loop controllers, annunciators, and resistors.
Pro Tips:
Keep resistors intact, wire in daisy chains properly, and always remap devices after replacement.
Tools Mentioned
Multimeter
Screwdrivers, strippers, and impact drill
Laptop with EST3 programming software
Key Takeaway
Understanding how to read wiring diagrams, interpret faults, and use diagnostic tools is what separates good technicians from great ones. Practice, patience, and precision keep systems reliable and clients safe.

Sunday Nov 09, 2025
How to Automate Your Business Using Zoho One
Sunday Nov 09, 2025
Sunday Nov 09, 2025
Anthony Richardson shares how Zoho One can automate your entire business from sales and support to marketing and inventory. With over a decade of hands-on use, he breaks down the key apps that help service-based businesses run efficiently.
Highlights
Zoho Analytics: Track website traffic, email performance, and KPIs.
Zoho Mail & CRM: Manage communication, leads, and customer follow-ups.
Zoho Desk: Automate support with tickets and a customer knowledge base.
Zoho Campaigns: Send targeted emails and SMS using Twilio integrations.
Zoho Social: Schedule posts, monitor keywords, and manage all platforms from one dashboard.
Zoho Inventory & WorkDrive: Simplify order tracking, file storage, and team collaboration.
Zoho Thrive: Create loyalty and referral programs.
Key Takeaway
Automation isn’t about replacing people it’s about freeing your time to focus on growth. Zoho One connects all the pieces so your business runs on autopilot.
Resources

Wednesday Nov 05, 2025
How to Create an Offer That Actually Sells
Wednesday Nov 05, 2025
Wednesday Nov 05, 2025
In this episode, Anthony shares the real story behind how he learned to build offers that convert not by luck, but by failing forward. From training a new salesman to breaking down everyday routines into profitable frameworks, you’ll learn the mindset and method behind The Offer Architect system.
Discover how to turn your daily skills, knowledge, or experience into an offer that speaks directly to your audience and drives revenue.
Key Takeaways:
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Why most people struggle to sell their ideas
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How to turn your daily routine into a sellable framework
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The importance of clarity before marketing or scaling
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The simple 3-step process to build your first profitable offer
Call to Action:
Ready to create your own offer?
👉 Get free access to The Offer Architect and start building a clear, profitable offer today.

Monday Nov 03, 2025
From Technician to CEO A Transformative Journey
Monday Nov 03, 2025
Monday Nov 03, 2025
Anthony shares his story of evolving from a hands-on fire alarm technician to the CEO of a multi-million-dollar company. This episode explores the lessons, mindset shifts, and pivotal moments that turned field experience into leadership mastery. Whether you’re just starting or scaling your business, these insights reveal what it really takes to level up from the tools to the boardroom.
Level up your technical knowledge and career path with the Spark Series NICET Level 1–12 Quiz Questions & Answers.

Sunday Nov 02, 2025
Mastering The NICET Level 1 Fire Alarm Exam
Sunday Nov 02, 2025
Sunday Nov 02, 2025
In this episode, Anthony breaks down how to master the NICET Level 1 Fire Alarm Exam without wasting time on the wrong material. You’ll learn proven study techniques, what topics to focus on, and how to approach test questions like a certified pro. Whether you’re a beginner or already working in the field, this episode gives you a clear plan to pass the exam with confidence.
Get the Spark Series NICET Level 1–12 Quiz Questions & Answers the ultimate companion to accelerate your exam prep.

Tuesday Oct 21, 2025
Your Business Keeps Getting Denied… Here’s Why Banks Don’t Trust You Yet
Tuesday Oct 21, 2025
Tuesday Oct 21, 2025
When your business keeps hitting walls with lenders, it’s not about luck it’s about structure.
In this episode of The Fire Alarm Insider, I breaks down the truth about why most small businesses struggle to get funding and how to fix it.
You’ll learn:
- Why your business credit is like raising a child and what stage yours is really in.
- The exact steps to move from Tier 1 vendor credit to high-limit business credit cards.
- How your personal credit still plays a role and how to use it strategically, not emotionally.
- The biggest myths about business funding (and how they keep entrepreneurs broke).
- Why having cash flow isn’t enough to get approved and what banks actually look for.
Key Takeaway:
You don’t get denied because you’re unqualified you get denied because you’re unstructured.
Funding Tools gives you the structure to fix that.
Download the Funding Tools today!!
Take control of your credit, unlock new lines of funding, and build a business that stands on its own.
