
2.7K
Downloads
315
Episodes
Podcast Description – The Fire Alarm Insider
Welcome to The Fire Alarm Insider the no-fluff podcast where fire alarm pros, techs, and future business owners get the real-world strategies to build, scale, and dominate in the life safety industry. Hosted by Anthony T. Richardson, a 20-year veteran and president of Secure It Securities, this show pulls back the curtain on how to turn your skills into a 6 or 7 figure fire alarm business.
Whether you’re in the field or in the office, every episode delivers practical tactics, compliance hacks, code breakdowns, and insider game all designed to put you ahead of the curve.
🎁 Grab your free copy of the “Fire Alarm Business Blueprint” eBook and start your path to ownership now:
Your tools, your talent, your time now it’s time to build your business. Tune in. Level up. Let’s get to work.
Podcast Description – The Fire Alarm Insider
Welcome to The Fire Alarm Insider the no-fluff podcast where fire alarm pros, techs, and future business owners get the real-world strategies to build, scale, and dominate in the life safety industry. Hosted by Anthony T. Richardson, a 20-year veteran and president of Secure It Securities, this show pulls back the curtain on how to turn your skills into a 6 or 7 figure fire alarm business.
Whether you’re in the field or in the office, every episode delivers practical tactics, compliance hacks, code breakdowns, and insider game all designed to put you ahead of the curve.
🎁 Grab your free copy of the “Fire Alarm Business Blueprint” eBook and start your path to ownership now:
Your tools, your talent, your time now it’s time to build your business. Tune in. Level up. Let’s get to work.
Episodes

Friday Nov 21, 2025
How to Pass NICET Level I Without Memorizing Everything
Friday Nov 21, 2025
Friday Nov 21, 2025
In this episode, I break down how to approach the NICET Level I exam without stressing yourself out or trying to memorize hundreds of random facts. You’ll learn how the test actually works, why the code books matter more than memorization, and the simple method I use to identify keywords, pick the right book, jump to the right chapter, and find the exact answer fast. I explain the types of questions you’ll face, the books you’re allowed to bring in, and the strategy behind saving time by answering the easy questions first. This episode gives you a clear roadmap to study smarter, move with confidence, and finally understand how to navigate NFPA 70, NFPA 72, IBC, and NFPA 101 like a pro.
NICET Level 1Download the Top 100 Codes Every NICET Tech Must Know the exact list I recommend studying daily to build speed, confidence, and accuracy for Level I and beyond. It’s free, and it will instantly give you an edge over techs trying to pass this test by guessing.

Thursday Nov 20, 2025
You’re Not Bad at Sales — Your Offer Just Isn’t Clear Yet
Thursday Nov 20, 2025
Thursday Nov 20, 2025
In this episode, I break down one of the biggest lies entrepreneurs believe: that they’re “bad at sales.” The truth is far simpler most people aren’t struggling with selling, they’re struggling with clarity. When your offer isn’t specific, outcome-driven, or packaged in a way people instantly understand, even the best funnel, ad, or script won’t help.
I share my own story of wasting money on marketing, chasing leads, and creating content that spoke to no one until I fixed the real issue: my offer. That shift led to the creation of the Offer Architect a simple, repeatable system that forces you to define your audience, articulate the transformation you provide, and package it in a way people actually want to buy.
You’ll hear how this framework challenges your assumptions, sharpens your message, and helps you build a complete marketing plan around one clear promise. By the end, you’ll understand why you don’t need better ads… you just need a better offer.

Wednesday Nov 19, 2025
How to Estimate Fire Alarm Jobs Without Leaving Money on the Table
Wednesday Nov 19, 2025
Wednesday Nov 19, 2025
Price Like a Pro — Episode Show Notes (Brief):
In this short episode I walk you through the exact approach I use to turn a chaotic job scope into a confident, profitable price. You’ll learn how to read a site quickly, translate scope into labor and material estimates, factor in markups and contingencies, and protect cash flow with deposits and RMR strategies. I also break down how prevailing wage/PLA requirements and government bids change your math, and share simple language you can use to present your price so clients understand the value instead of arguing cost. Tune in to stop underbidding, start winning the right jobs, and build a business that pays you what you’re worth.
Quick CTA:
Want the pricing checklist and scripts I mention? Grab the free Offer Architect or go deeper with the Fire Alarm Business Blueprint™ at https://offerarchitect.secureitsecurities.io/free-architect

Tuesday Nov 18, 2025
How to Explain a Fire Alarm System So Clients Actually Understand
Tuesday Nov 18, 2025
Tuesday Nov 18, 2025
In this episode I strip away the jargon and show you how to explain fire alarm systems in plain English so clients finally get what you’re selling and why it matters. You’ll hear how a simple, honest sentence can replace confusing acronyms, why I always use a three-step approach with building owners, and how everyday analogies the panel as the brain, wiring as the nervous system turn technical complexity into real client confidence.
Join The Fire Alarm Business Blueprint™ and take control of your future.
Learn the difference, master the systems, and build a business that protects lives.

Monday Nov 17, 2025
Monday Nov 17, 2025
In this episode, I break down the real difference between fire alarm systems and security systems two technologies most people confuse, even though they serve completely different purposes. Fire alarms are designed to protect lives and must follow strict codes and inspections, while security systems focus on protecting property through cameras, access control, and intrusion detection.
You’ll learn how each system works, why they respond differently during emergencies, and why understanding this distinction instantly makes you more effective as a technician or business owner. This clarity is the foundation for mastering the life safety industry, and it’s the same clarity I teach inside the Fire Alarm Business Blueprint™ the program built to help you grow from technician to CEO.
Tune in and share this episode with anyone who still thinks fire alarms and security systems are the same thing. They’ll never see them the same way again.

Thursday Nov 13, 2025
From Technician to Trailblazer: My Fire Alarm Origin Story
Thursday Nov 13, 2025
Thursday Nov 13, 2025
Episode Summary:
In this episode, I share how I went from running cable and phone lines in NYC to becoming a fire alarm expert, entrepreneur, and educator. You’ll hear the real story behind my start in the industry, the challenges I faced, and why I built a free training center to help the next generation succeed. This is the journey that shaped Secure It Securities and inspired the Fire Alarm Business Blueprint.
What You’ll Learn:
-
How I accidentally entered the fire alarm industry
-
Why the early days felt confusing and overwhelming
-
The mindset shift that helped me grow and stand out
-
Why I believe in teaching not gatekeeping
-
How Secure It Securities evolved into a mission-driven company
-
The real path from technician to CEO
Resources Mentioned:
Call to Action:
Subscribe to the podcast, follow for daily insights, and check the show notes for free resources if you’re ready to level up from technician to CEO.

Wednesday Nov 12, 2025
EST3 Training Part 1: Foundations of Fire Alarm Programming
Wednesday Nov 12, 2025
Wednesday Nov 12, 2025
This session is designed for both beginners and mid-level technicians looking to move beyond basic wiring and start thinking like true fire alarm programmers.
Highlights
Course Introduction: Overview of the 8-week live series covering EST3 software, logic, and programming strategy.
Anthony’s Background: Over 20 years in the industry with hands-on experience in Simplex, Red Hawk, and Edwards systems.
Understanding Rules: How inputs, outputs, and syntax control system behavior in the EST3 SDU.
Programming Demonstration: Step-by-step setup of a new project, adding detectors, relays, switches, and writing rules in SDU.
Rule Writing Made Simple: Using the Rule Architect Tool to automatically generate EST3 rules for smoke detectors, waterflow, fans, and LEDs.
Common Field Mistakes: Naming errors, syntax issues, and troubleshooting rule compilation warnings.

Tuesday Nov 11, 2025
EST3 Training Part 2: Outputs, Wildcards & Variables
Tuesday Nov 11, 2025
Tuesday Nov 11, 2025
EST3 Training – Part 2: Outputs, Wildcards & Variables
In this episode, Anthony Richardson continues the EST3 Rule Architect™ Training, breaking down rule writing, syntax structure, and advanced logic programming for Edwards EST3 fire alarm systems. This session focuses on inputs, outputs, wildcards, and in-variables that define how devices communicate and activate across the network.
Highlights
Understanding Rules:
How to properly structure rule labels, syntax, inputs, and outputs.
Input vs. Output Logic:
Learn how input events trigger predefined output functions within the EST3 system.
Common Mistakes:
Avoid syntax errors, typos, and missing punctuation that cause failed compilations.
Wildcards & In-Variables:
Use wildcards (*) to activate multiple devices and in-variables to control logic using numerical ranges or math operators.
Hands-On Programming:
Anthony demonstrates writing rules for smokes, pulls, tampers, and elevator recall functions in the text editor.
Project Practice:
Assignments for students include adding devices, writing rules, and compiling programs successfully.
Key Takeaway
Mastering EST3 logic programming means thinking like the panel understanding how every input state translates to an output action.

Monday Nov 10, 2025
EST3 Training Part 3: Troubleshooting & Wiring Essentials
Monday Nov 10, 2025
Monday Nov 10, 2025
In this episode, Anthony Richardson continues the EST3 Fire Alarm Training Series, focusing on troubleshooting, wiring, and understanding key components of the Edwards EST3 fire alarm system. He also shares real-world service stories, field tips, and essential tools for every technician.
Highlights
Troubleshooting Fundamentals:
Learn how to diagnose common issues like ground faults, open circuits, and missing resistors.
EST3 Panel Overview:
Understand the layout CPU, LEDs, relays, annunciators, amplifiers, and network connections.
5-Step Troubleshooting Process:
Identify messages, inspect wiring, test voltage, trace circuits, and replace faulty parts.
Live Ground Fault Demo:
Step-by-step explanation on using a multimeter to isolate and correct ground faults.
Key Components Explained:
ASU (Audio Source Unit), 3CPU, amplifiers, loop controllers, annunciators, and resistors.
Pro Tips:
Keep resistors intact, wire in daisy chains properly, and always remap devices after replacement.
Tools Mentioned
Multimeter
Screwdrivers, strippers, and impact drill
Laptop with EST3 programming software
Key Takeaway
Understanding how to read wiring diagrams, interpret faults, and use diagnostic tools is what separates good technicians from great ones. Practice, patience, and precision keep systems reliable and clients safe.

Sunday Nov 09, 2025
How to Automate Your Business Using Zoho One
Sunday Nov 09, 2025
Sunday Nov 09, 2025
Anthony Richardson shares how Zoho One can automate your entire business from sales and support to marketing and inventory. With over a decade of hands-on use, he breaks down the key apps that help service-based businesses run efficiently.
Highlights
Zoho Analytics: Track website traffic, email performance, and KPIs.
Zoho Mail & CRM: Manage communication, leads, and customer follow-ups.
Zoho Desk: Automate support with tickets and a customer knowledge base.
Zoho Campaigns: Send targeted emails and SMS using Twilio integrations.
Zoho Social: Schedule posts, monitor keywords, and manage all platforms from one dashboard.
Zoho Inventory & WorkDrive: Simplify order tracking, file storage, and team collaboration.
Zoho Thrive: Create loyalty and referral programs.
Key Takeaway
Automation isn’t about replacing people it’s about freeing your time to focus on growth. Zoho One connects all the pieces so your business runs on autopilot.
Resources
